Belinda's Storey

Welcome to the Belinda's Store blog... a collection of ideas and inspirations that float through my world. They
may come from friends, family or it may be simply something that catches my eye. I hope you enjoy. BJS



Sunday, July 31

Big jewels

As veteran label St. John (one I sold many years ago on the second level of David Jones, Queen St store) campaigns to enhance their "cross-over" appeal (long known as the go-to label for the ladies who lunch and women of a certain age), they're also tapping into the jewellry market. Creative director George Sharp and designer Neville Ward turned to the St John archives, using suit buttons as a starting point for a glass pearl, agate and button necklace. Featured are some of their pearl-laden statement pieces, along with a sneak peek at their fall 2011 ad campaign with Kate Winslet. 







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